Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So they got to work creating the world’s first-ever granola bar. Now, 50 years later, they don’t just offer one granola bar. They offer a full line of bars, snacks, and granola available on-the-go to inspire people to connect with nature. Because they don’t take the “nature” in our name lightly.